Christine Gledhill and Richard Dyer’s Star Theories
Kick Ass 2
Two stars here: Chloe Grace Moretz and Jim Carrey.
Here is a really interesting profile of her written at the time of the release of the film (so it can be considered as part of the marketing) about her rising career and there are some good comments that could help you with applying active/passive audience theories as well.
AT the moment, the press seems to be obsessed with presenting her as Brooklyn Beckham’s ex-girlfriend and it could be interested doing a Google News search and seeing how many times that phrase is used in conjunction with her name compare to how many times the name of this film is used.
Jim Carrey’s relationship with the film is fascinating and a very good example of moral panics theory. He stopped promoting the film after the Sandy Hook Massacre. And here’s another article where the director says that Jim Carrey making that decision was the best thing he could have done to promote the film. And here is Chloe Grace Moretz’s reported reaction.
This is a fascinating film to study with regards to star theory. So many stars signed up for it, but it is described by a lot of people as one of the worst films of all time. Here’s an article that has a theory about why they all signed up for it. And apparently, Kate Winslet and Hugh Jackman lured them all in. There is no denying that it was the stars that certainly lured the audience in – have you seen it’s box office figures?!
If I Stay
The way that Boyhood was filmed means that the main star of this film (in terms of selling it) is actually the director, Richard Linklater. Here’s an article that describes his directorial style. Here’s a REALLY good article that was released at the time of Boyhood, so it can be considered part of the marketing.