Media Theories: Audience

Audience

Hypodermic needle: Adorno and the Frankfurt School

 

Cultivation: George Gerbner

 

Two-step flow: Lazarsfeld

Reception: Stuart Hall

Uses and gratifications: Blumler and Katz

Hierarchy of needs: Abraham Maslow

Psychographics: Young and Rubicon

Demographics vs taste communities: Johanna Blakley

 

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