PLC for institutions

  • brand identity
  • institutional values
  • cross-media ownership
  • cross-media platform promotion
  • convergence
  • synergy
  • public service remit

Vertical integration

When a company own several stages of production within the same industry. For example, a Hollywood company owning the means to control the production, distribution and exhibition of a film.  This gives the company control and power, allows them to make economic savings and more profit, which lead to monopolies over an industry.


Types of platforms

In media economics, synergy is the creation and promotion of a product or brand across a range of different platforms.

  • Books
  • Comics
  • Films
  • Music
  • TV
  • Video games
  • Tie ins
Types of ‘synergetic’ tie ins
  • Synergy can come in a number of different forms
  • Product Placement
  • Spin-Offs
  • Pre-Existing Property
  • Merchandise
  • Vertical Integration

Public Service Remit

Channel 4 public service remit and institutional values:
Statutory public service remit Social enterprise model
·         Innovative and distinctive

·         Stimulate public debate on contemporary issues

·         Reflect cultural diversity of UK

·         Champion alternative points of view

·         Inspire change in people’s lives

·         Nurture new and existing talent

·         Commercially-funded by advertising

·         Not for profit; meaning that all profit goes back into content

·         Profit-making genres such as factual subsidise loss-making ones like news

Publisher broadcaster State-owned public service broadcaster
·         All UK programmes commissioned from UK production companies, mainly SMEs across Britain (no inhouse production unlike BBC, ITV and SKY) ·         Established as a statutory corporation

·         Portfolio of channels and digital services

·         Regulated by Ofcom

·         Subject to content quotas and other requirements

Some of the programmes that are shown on Channel 4 include ‘Channel 4 news’, ‘Hollyoaks’, ‘Location, location, location’, Grand Designs’, 24 Hours in A&E’, ‘Gogglebox’ and ‘Channel 4 Racing’.

BBC Royal Charter
Sustaining citizenship and civil society Promoting education and learning
·         Provide independent journalism of the highest quality

·         Engage a wide audience in news, current affairs and other tropical issues

·         Encourage conversations and debate about news, current affairs and other tropical issues

·         Build greater understanding of the parliamentary process and political institutions governing the UK

·         Enable audiences to access, understand and create different types of media

·         Stimulate informal learning across a full range of subjects and issues for all audiences

·         Engage audiences on activities targeted to achieve specific outcomes that benefit society

·         Promote and support formal educational goals for children and teenagers and support adult education, especially related to essential skills development

Stimulating creativity and cultural experiences Representing the UK, its nations, regions and communities
·         Provide output that is distinctive and creative on all its platforms

·         Ensure enrichment for all audiences by covering a wide range of cultural activities

·         Encourage active participation in cultural activities

·         Provides a wide range of enjoyable and entertaining content

·         Foster creativity and nurture and support UK talent across a wide range of genres

·         Represent the different nations, regions and communities to the rest of the UK

·         Cater for the different nations, regions and communities of the UK

·         Bring people together for shared experiences

·         Encourage interest in, and conversation about local communities

·         Reflect the different religious and other beliefs in the UK

Bringing the UK to the world and the world to the UK Delivering to the public the benefit of emerging communications technologies and services
·         Provide international news broadcasting of the highest quality

·         Enable individuals to participate in the global debate on significant international issues

·         Enhance UK audiences’ awareness and understanding of international issues

·         Broaden UK audiences’ experience of and exposure to different cultures from around the world

·         Make engaging digital media content and services available on a wide range of digital platforms and devices

·         Work with the industry to deliver a UK-wide network of digital television

·         Increase coverage of DAB (Digital Audio Broadcasting)

·         Support Digital UK’s communication activity o build awareness of, and readiness for, digital switchover

·         Work in partnership with other organisations to help all audiences understand and adopt emerging communications technologies and services